You’ll never deliver a boring presentation again.

Your brand will rise from the swamp of sameness. Whether you’re creating a presentation or building a brand, I'll help you Be better®

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With over 40 years in branding and communications, I’ve held leadership roles at top agencies like Ogilvy and BBDO, led IBM’s global account across 65 countries, and collaborated with Steve Jobs on NeXT, later sold to Apple. My career has taught me a simple truth: great presentations lead to great outcomes—for initiatives and careers alike. Working with brands like Apple and IBM reinforced the power of simple, consistent branding—because no media spend can fix a muddled message.

Through my Be better® workshops, I’ve spent the last decade helping professionals and Fortune 50 companies clarify their branding and communicate their vision—whether for internal meetings or trade show keynotes. These workshops distill everything I’ve learned to help you present yourself and your company in the most compelling way possible—and have fun doing it.

Michael Baldwin, Founder & Principal

Nothing accelerates your career faster than developing your ability to communicate.

Stand and Deliver

Dale Carnegie

Presentation SKills workshop

It's all been downhill from here

Your boss will thank you. Your audience will thank you. Most of all, your career will thank you.
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PowerPoint is a powerful tool, but you need to learn how to use it. Even Harry Potter had to learn how to harness the power of his wand. Otherwise, you invite the all-too-familiar meme: “Death by PowerPoint.”

That is no way to bring a presentation to life. I want to put the power back in PowerPoint to where it belongs—with you, the presenter.

In just one day, I will show you how PowerPoint is the assistant and not the master. You will learn a simple, easy-to-implement way to revolutionize how you create and give presentations: how to create a logic flow to improve persuasion; use imagery to improve comprehension; use story to improve retention; use choreography to improve impact; and use visual punctuation to enhance clarity. You’ll discover how to break free from slides that hinder rather than help.

You will get a new perspective on how to create and deliver presentations, one that puts clarity and connection front and center. This approach will transform not just your slides but the way you communicate.

Download Agenda

Testimonials

Very few experts can teach their craft as well as Michael Baldwin can teach how to write and deliver compelling presentations.

Meredith Kopit Levien
CEO
The New York Times

When it comes to positioning a brand and articulating what makes its offerings distinctive and compelling, there is simply no one better than Michael Baldwin. He has an uncanny way of pulling so many threads together, extracting what’s most relevant, and expressing it clearly and simply.

Liz Paley
Founder and Principal
Framework Consulting New York

Working with Michael was truly one of the best work experiences I’ve ever had.

George Andrews
Associate Dean of Degree Programs
RICE | BUSINESS Jones Graduate School of Business

Very few experts can teach their craft as well as Michael Baldwin can teach how to write and deliver compelling presentations.

Meredith Kopit Levien
CEO
The New York Times

When it comes to positioning a brand and articulating what makes its offerings distinctive and compelling, there is simply no one better than Michael Baldwin. He has an uncanny way of pulling so many threads together, extracting what’s most relevant, and expressing it clearly and simply.

Liz Paley
Founder and Principal
Framework Consulting New York

Working with Michael was truly one of the best work experiences I’ve ever had.

George Andrews
Associate Dean of Degree Programs
RICE | BUSINESS
Jones Graduate School of Business

When it comes to creating unique presentations that have lasting impact with audiences, Michael is nothing short of a magician!

Zlatko Vucetic
CEO
Infront

Michael’s branding workshop has had a profound effect. We accomplished more in one day than I ever thought possible—a clear articulation of our brand that has informed every aspect of our branding and marketing.

Tim McDonough
CMO
Automation Anywhere

Every time I worked with Michael, whether it was for a presentation I was giving or for the CEO, we always ended up in a completely different place than I anticipated—exceedingly better and more impactful than I had ever imagined.

Dawn Colossi
CMO
Software AG
Branding Workshop

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It's all been downhill from here

The creation of a world-class brand begins with a distinct point-of-view.
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Advertising agencies overcomplicate it. Branding agencies would have you believe it’s a dark art better left to the experts. Does it really take a 400-page deck to explain why a beverage company should change their shade of red? Of course it doesn’t. 

The truth is that the creation and stewardship of a brand is not a mystery at all—it merely requires cutting through the clutter to settle on the common sense and the application of three key principles: clarity, consistency, and conviction. 

The creation of a world class brand—like Disney, Apple, and BMW—begins with a distinct point-of-view; a crystal-clear understanding of what a company stands for and its passion and purpose in the world. And knowing the value that disciplined branding over time bestows on a company and its products. 

That discipline can be hard. But I can show you how to break through to your brand’s true essence, pushing away all distractions. 

My unconventional, non-linear discovery process is designed to help companies untangle overcomplicated branding and naming strategies—once and for all. I’ll help you create a concise brand platform that clearly captures the personality of your brand for the outside world. 

There’s an old saying: there’s never time to do it right, but always time to do it over. This branding workshop is designed to help you get it right the first and only time.

Download Agenda
Branding Workshop

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It's all been downhill from here

The creation of a world-class brand begins with a distinct point-of-view.
Download Agenda

Clients

Get the book

WELL SAID!

The latest edition of “WELL SAID!” helps you put the power back in PowerPoint with this incredibly simple guide to creating powerful presentations that keep the focus on you.

“A must read for every business leader today.”
Meredith Kopit Levien
CEO
The New York Times

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